Personal Branding For Dummies by Susan Chritton

Author:Susan Chritton
Language: eng
Format: epub
ISBN: 9781118915561
Published: 2014-06-17T21:50:24+00:00

Above all, keep moving forward. Remember, this is one step on a much longer personal branding journey!

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How to brand your radio show

By Tara Kachaturoff, creator, producer, and host of “Teach Me Law Radio”

If you’re thinking of producing a radio show, you want to make sure it’s branded in a way that aligns with your vision, values, passion, and purpose. Here are some simple ways you can brand your radio show:

Title: Give your show a compelling title that will attract your target listeners. Use keywords that relate to your topic and that are relevant to the audience you want to reach. Make sure your title is obvious — not cute. If it’s too esoteric, people will miss the point and move on to something else that relates to what they’re looking for. The more memorable your title, the easier it will be for others to spread the word, both online and off-line. The title needs to stand strongly on its own.

Guests and content: Your guests and the content you feature are the foundation and substance of your brand. It’s critical that they’re aligned with your overall brand message. Strong brands align with a vision, and you must make all decisions with that in mind. You may need to say “no” to guests or content that takes you off course.

Music: Brand your radio show with music used in your intro, station breaks, and outro. Music is a powerful sensory experience that communicates great amounts of information to the listener. Music energizes and moves things along to keep listeners engaged. The theme, tempo, and tone play an important part in supporting and sustaining your show’s brand. The music’s repetition will embed itself in your listeners’ minds and will be virtually indistinguishable from the show itself. The music becomes integrated with the brand and ultimately represents the brand.

Show intro and outro: Your show intro and outro represent important opportunities for including your distinct branding. While the intro music trails off, you’ll be speaking your first words of introduction and welcoming listeners. You need to continually remind them of two things throughout the broadcast: who you are and the name of your program. Find creative ways to include your personal brand in both your intro and outro.

Key phrases, words, and taglines: Integrate key phrases, words, or taglines to build and support your overall brand. Ask your guest a “branded question” during the last 60 seconds of the interview so that he can summarize his main points in a few words.

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